FCC Aims to Refine Fax Rules

Share this content:
The Federal Communications Commission issued a notice of proposed rulemaking Friday involving unsolicited commercial faxes.


The Junk Fax Prevention Act of 2005, signed July 9 by President Bush, creates an existing business relationship exemption for commercial faxes, ensuring that companies and organizations don't need written permission to send faxes to members and past customers.


The FCC is looking to narrow the definitions of those EBR exemptions in the fax environment as well as to craft protections allowing receivers to submit "do-not-fax" requests, which are similar to the do-not-call program for telemarketers.


The act requires the FCC to issue regulations to implement the act's provisions no later than April 5, 2006. The commission is seeking comment on how best to implement the provisions.


The FCC on Friday also delayed the effective date of the requirement that a sender of facsimile ads obtain prior written permission from the recipient, currently scheduled to take effect Jan. 9.


More specifically, the act:


* Codifies an EBR exemption to the prohibition on sending unsolicited facsimile ads.


* Defines an established business relationship for the context of unsolicited fax ads.


* Requires the sender of a fax ad to provide specified notice and contact information on the facsimile that lets recipients opt out of future facsimile transmissions from the sender.


* Specifies the circumstances under which a request to opt out complies with the act.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here