Fair, Isaac Forms Application Service Provider Unit

Share this content:
Database services firm Fair, Isaac and Co. Inc. on Friday said it has formed an application service provider business unit to deliver customer management strategies through the Internet. The new business unit will provide data management, analytic insight and decision strategy technology in an effort to improve the quality of customer decisions in customer acquisition, cross-selling and fraud risk management.


The company named Patrick Culhane, executive vice president, to head the division, called Decision ASP. He most recently was overseeing operations in financial services worldwide.


As an example of its move toward being a Web-based provider, the company said it was preparing to deliver its Triad adaptive control system from a centrally hosted installation to a major telecommunications provider.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above