Expert Advice: Testimonials...Just Say No!
Customers who offer testimonials do so with good intention. Very often they get too busy. They are stuck about what to say. They don't know how to start. As a result, it gets put on the back burner.
- Reveal a powerful real-life tidbit or event.
- Create curiosity.
- Are provocative.
The following two types of testimonials are particularly prized. They are not so obvious and therefore more attention grabbing to the reader.
- Overcome a hidden objection.
- Satisfy a hidden benefit.
This is the power of interviewing. You get more material offering different opportunities and angles from which to position the testimonial. You can use something other than the, expected and often lame, "Before And After" version.
When it comes to testimonials, do more!
Go on a search and find mission. Learn to generate the right material. Learn how to position that material. Add dimension to your sales message.
Say No to "collecting" testimonials!