Experian Offers Notification Services Suite

Share this content:
Experian, Orange, CA, has debuted its Notification Services suite, which allows financial institutions, credit card companies and retailers to provide daily, weekly, monthly, bimonthly and quarterly notification triggers.


The suite combines the resources of Experian's Marketing Triggers, Risk Triggers and Retention Triggers.


Notification Services lets companies quickly target credit-active prospects, secure higher response rates, heighten the profitability of promotional campaigns, identify cross-sell opportunities and manage potential delinquencies and collections efforts more efficiently.


For example, a credit card company can use Notification Services to enhance retention efforts by identifying current customers who have inquired about a new credit relationship within the past three months, helping them act to keep that customer.


Notification Services uses Experian's File One, a relational consumer credit database with information on more than 240 million consumers, to generate its marketing, risk and retention triggers for pre-screen activity and account management services.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above