Experian Offers Notification Services Suite

Share this content:
Experian, Orange, CA, has debuted its Notification Services suite, which allows financial institutions, credit card companies and retailers to provide daily, weekly, monthly, bimonthly and quarterly notification triggers.

The suite combines the resources of Experian's Marketing Triggers, Risk Triggers and Retention Triggers.

Notification Services lets companies quickly target credit-active prospects, secure higher response rates, heighten the profitability of promotional campaigns, identify cross-sell opportunities and manage potential delinquencies and collections efforts more efficiently.

For example, a credit card company can use Notification Services to enhance retention efforts by identifying current customers who have inquired about a new credit relationship within the past three months, helping them act to keep that customer.

Notification Services uses Experian's File One, a relational consumer credit database with information on more than 240 million consumers, to generate its marketing, risk and retention triggers for pre-screen activity and account management services.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above