Experian Debuts Targeting Solution

Share this content:
Experian is expected to introduce its new customer targeting product, TrueTouch, today at both the Direct Marketing Association's Catalog Conference in San Francisco and DM Days show in New York.

The product is designed to do more than just select which customers or prospects to send an offer to, according to Experian. It indicates what type of message might work best, the best channel to use and the best time to make the offer.

The system combines primary research data, behavioral data such as transactional data, and compiled data such as demographic and lifestyle information to devise its recommendations.

A client sends its house file or prospecting file to Experian, and the resulting reports and recommendations are given to the client after the file is run through TrueTouch.

Pricing is based on volume.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above