Experian Debuts Targeting Solution

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Experian is expected to introduce its new customer targeting product, TrueTouch, today at both the Direct Marketing Association's Catalog Conference in San Francisco and DM Days show in New York.

The product is designed to do more than just select which customers or prospects to send an offer to, according to Experian. It indicates what type of message might work best, the best channel to use and the best time to make the offer.

The system combines primary research data, behavioral data such as transactional data, and compiled data such as demographic and lifestyle information to devise its recommendations.

A client sends its house file or prospecting file to Experian, and the resulting reports and recommendations are given to the client after the file is run through TrueTouch.

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