Experian Debuts Predictive Tools

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SAN FRANCISCO -- Experian announced two new predictive tools today at the Direct Marketing Association's 85th Annual Conference & Exhibition here.

VeriScore identifies customers that will be most responsive to a marketing campaign, according to Experian. Through a custom analysis of a marketer's buyers, prospects are identified by likelihood of response. Experian determines this by creating response and profitability models of existing customers and matching them to acquisition files.

Auto Market Statistics consists of aggregate automobile information including more than 300 selects such as average number of vehicles, vehicle value within household and average number of new and used vehicles. The motor vehicle data comes from Experian's National Vehicle Database of 15 billion records on more than 400 vehicles. The vehicle data is aggregated within statistically targeted U.S. geographic zones.

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