Experian Debuts Predictive Tools

Share this content:
SAN FRANCISCO -- Experian announced two new predictive tools today at the Direct Marketing Association's 85th Annual Conference & Exhibition here.

VeriScore identifies customers that will be most responsive to a marketing campaign, according to Experian. Through a custom analysis of a marketer's buyers, prospects are identified by likelihood of response. Experian determines this by creating response and profitability models of existing customers and matching them to acquisition files.

Auto Market Statistics consists of aggregate automobile information including more than 300 selects such as average number of vehicles, vehicle value within household and average number of new and used vehicles. The motor vehicle data comes from Experian's National Vehicle Database of 15 billion records on more than 400 vehicles. The vehicle data is aggregated within statistically targeted U.S. geographic zones.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above