Experian buys Japanese ESP A-Care Systems

Share this content:

Experian announced January 7 that it has purchased an 88.5% stake of A-Care Systems, an e-mail service provider based in Japan. The newly acquired company will be part of the Experian CheetahMail unit, though Experian did not say in a statement whether it will rebrand the company.

A-Care has more than 1,000 clients and 160 employees. The acquisition gives Experian an e-mail marketing presence in 10 countries. Calls to Experian were not immediately returned.

Experian has expanded its CheetahMail brand internationally in recent years, and has established a presence in the UK, France, Germany, Spain and the Netherlands, as well as the Asia Pacific region. Most recently, CheetahMail opened an office in South Africa this past November.

"As e-mail continues to grow globally for both consumers and businesses, it's critical to deliver e-mails that are highly engaging and relevant to individual customers," said Matt Seeley, president of Experian's Marketing Services Platforms division, adding that the buy “further expands Experian Marketing Services global reach and breadth of offerings.”

Before the acquisition, Experian services available in Japan included Experian Mosaic, a geo-demographic segmentation system; Experian Marketing Analytics; commercial credit reports; and Decision Analytics offerings.

Ken Sansom, president of Experian Asia Pacific, said in a statement that the acquisition “will help Japanese companies connect with their customers through individually targeted campaigns.”

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here