Experian Acquires Simmons

Share this content:
Experian, Costa Mesa, CA, said yesterday it bought Simmons Market Research Bureau, a provider of syndicated consumer research, for an undisclosed sum.


Simmons collects survey data from 30,000 individuals about what brands they buy, what media they use and Internet sites they visit. The privately held New York-based firm was founded in 1950.


The acquisition allows Experian to combine Simmons' data with its own consumer databases to provide modeling capabilities.


"The combination of Simmons and Experian allows us to link our respective consumer marketing capabilities to offer our clients a much broader range of communications solutions - from contact strategies to customer and prospect databases," said Bill Engel, co-CEO of Simmons.


Simmons also has a proprietary segmentation system called BehaviorGraphics.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here