Excite Provides Online Consumer Guide

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Search engine Excite (www.excite.com), Redwood City, CA, is offering consumers a guide to product reviews and recommendations published by Consumer Guide, Lincolnwood, IL. The guide contains information on products sold online and at offline retail locations.

Consumers can access more than 500 reviews by clicking on the Consumer Guide Best Buys box on the Excite Shopping Channel page. The reviews include detailed product information as well as editorial product ratings.

In other news, Excite said it will form a co-branded online financial center with Bank One Corp., Chicago, which will debut in early 1999. As part of the multiyear agreement, Bank One will have exclusive rights to market its products and services, such as checking and savings accounts and investment products, on Excite's home page. In return, Excite will promote its service and personalized home page to Bank One's customers.

Through Excite's home page, users will be able to access their Bank One accounts and receive updated personalized information, open checking and savings accounts, obtain credit cards, get a home equity or car loan, buy insurance, invest, and receive and pay bills.

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