Exact Target opens its services to SaaS embedding

Share this content:

E-mail marketing services firm ExactTarget has released a new object exchange model version of its e-mail platform, which lets independent software vendors, social networks and other software application developers embed ExactTarget's e-mail messaging Web services inside their applications.

The first group of vendors and social networks to take on the ExactTarget Embedded platform include Autobase, Call Command, Cantaloupe.tv, ePrize, FarStar, Global Cloud, Helios, InsideCrowd, Miva Merchant, Matrix Manager, PerfectWeddingGuide.com and Revenew Systems.

ExactTarget Embedded aims to work like other software-as-a-service platforms including Salesforce.com's Force.com, Amazon Web Services and Microsoft's Windows Live Platform to let software developers access its service by enabling the outsourcing of e-mail services.

ExactTarget Embedded gives software developers access to ExactTarget's messaging software, which includes e-mail, SMS and voice.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here