Ex-News Corp. Exec Named Roku CMO

Share this content:
Anderson /Photo: PR Week
Anderson /Photo: PR Week

Roku, a company with devices that allow people to view streamed Internet content on their TVs, today named its first CMO. He is former News Corp. executive Matthew Anderson, who for the last year has been working with Roku as a consultant on funding and strategy issues. In his new role, Anderson is responsible for global marketing and communications across the company's three business units–device sales, content and services, and OEM partnerships.

Formerly one of News Corp.'s top communications executives in the Europe and Asia sectors, Anderson left the company last year in the wake of the phone-hacking scandal that beset News International in the UK. As group director of strategy and corporate affairs, he focused on the company's television businesses (now 21st Century Fox), overseeing branding, channel packaging, marketing, and programming. Prior to that, Anderson ran brand marketing and communications at British Sky Broadcasting.

“His deep media and marketing experience will be instrumental in amplifying our brand voice and growing the business as we enter the next phase in the streaming market,” said Roku Founder and CEO Anthony Wood. Roku is Japanese for “six,” emblematic of the six companies started by Wood, Replay TV being one of them.

In addition to his role at Roku, Anderson serves on the Boards of Moby Group, an emerging-markets broadcaster, and Team Sky, back-to-back winner of the Tour de France bicycling race.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above