Everyday Food Officially Joins Martha Stewart Roster

Share this content:
Martha Stewart Living Omnimedia Inc. yesterday announced that Everyday Food will formally launch in September after a four-issue test that started in January.

Extending the Martha Stewart Living Omnimedia cooking and entertaining franchise, the magazine will have 10 issues annually and a circulation of 900,000. Each issue of the digest-sized publication will include more than 50 new recipes developed and tested in the company kitchens.

"Everyday Food will be the survival guide for weekday cooks," Sharon Patrick, president/CEO of the New York company, said in a statement.

Recipes featured in the magazine take 30 minutes to prepare in multiple-size portions and with widely available ingredients.

Given the scandal surrounding Martha Stewart's stock dealings, it is not surprising that Everyday Food will lack the Martha Stewart prefix in its name.

Martha Stewart Living Omnimedia claims that Everyday Food got a positive response from subscriptions and newsstand sales. More crucially, it said, even advertisers responded. The final test issue is now on newsstands.

The subscription cost is $18 for 10 issues, and the newsstand price is $2.95 per issue. The open rate for a full-page ad is $19,200.

"To meet consumer demand, we are increasing our distribution effective with the September 2003 issue to 900,000 copies, up from 750,000 during the test period," Lauren Stanich, president of the company's publishing division, said in the statement.

"This increase, along with our planned direct mail, advertising and Omnimedia promotions, will drive subscriptions for Everyday Food," Stanich said. "The initial distribution will include newsstand, paid subscriptions and controlled circulation."


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above