Estee Wins Subscriber File

Share this content:
Estee Marketing Group Inc., New Rochelle, NY, said last week that it assumed list management of the new-to-market American Thunder subscriber file.

American Thunder has over 187,100 subscribers to this monthly magazine for NASCAR fans covering the sport as well as other hobbies readers are likely to have such as fishing and hunting.

The file is 80 percent male and subscribers pay $14.95 annually for their subscriptions. A high percentage of subscribers have paid for multi-year subscriptions and most are married with children. The file is 90 percent direct mail sourced and 10 percent Internet sourced.

Selections on the list are geography and gender and the base price is $105/M.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above