EStara Adds Voice Links to 24/7 E-Mails

Share this content:
24/7 Media, Reston, VA, has partnered with eStara Inc. to add links to its marketing e-mails allowing consumers to connect directly to a telephone agent, according to the companies.


E-mail recipients click a link embedded in the message to connect to a call center without using an extra phone line and without needing to dial a phone number. Users with a microphone and speakers on their computers can talk to phone agents over their Internet connections; otherwise, they can type in a phone number and have an agent call them.


The eStara technology will be made available to 24/7 Media's direct marketing clients.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here