ERA Uses DRTV for Conference Promo

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The Electronic Retailing Association is running 1,000 60-second spots on national and cable television to promote its upcoming annual conference.

The spots are scheduled to begin today. The conference is scheduled for Oct. 13-17 in Las Vegas.

The spot was created with the help of ERA members and supporters, including Nancy Marcum & Associates, Concepts TV Productions, North Country Media and Mercury Media. The Aftermarket Co. will provide inbound teleservices for the campaign, while The800Source provided a toll-free hotline for prospects to respond.

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