ERA Launches New E-Commerce Lobby for Online Retailers

Share this content:
The Electronic Retailing Association is standing up a competitor to the National Retail Federation's Shop.org unit with the launch of the Online Retail Alliance.


ORA will represent the interests of multichannel retailers and marketers facing Internet-related legislative and technological issues over e-commerce. Charter members include the ERA, eBay, ShopNBC and InterActiveCorp.'s Home Shopping Network and Match.com.


"ERA is unique in that our members are exclusively electronic retailers, while Shop.org is part of NRF - that's really brick-and-mortar," said ERA president/CEO Barbara Tulipane from Washington.


"For example, the streamlined sales tax," she said. "It'd be hard for brick-and-mortar to argue against streamlined sales tax, but for electronic retailers, it's a must. We're clear about what our niche is and that's electronic retailing."


The ORA also will pay attention to online industry issues like privacy and net neutrality. The alliance will meet quarterly to confabulate.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here