ERA Chairman: Government Affairs Is Top Priority

Share this content:
MIAMI BEACH, FL -- Jeffrey Knowles, chairman of the Electronic Retailing Association, outlined the organization's 2006 agenda yesterday at the ERA's Mid-Winter Conference & Trade Expo.

Government affairs ranks as the top priority, he said, noting that the association launched a self-regulation program that has reviewed 80 cases in the past few months.

"ERA has always been about standards," he said. "We can police ourselves."

Knowles also reported that the ERA scored an important victory regarding Regulation E, which deals with ATM-fee disclosures by operators of automated teller machines. As a result, members now can accept debit cards in payment for continuity club and other offers. The main issues of ongoing concern, he said, are Net neutrality, streamlined sales tax and privacy.

Knowles listed three strategies that the ERA has adopted: research, education and alliances. The organization has commissioned Forrester Research to perform a study, he said, and the educational focus will involve educating members on other platforms beyond television. ERA also is in the process of establishing alliances with Internet groups such as the Internet Advertising Board.

Knowles is a partner and chair of Advertising, Marketing and New Media Group at Venable LLP, a Washington law firm.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above