Equifax Buys E-Mail Firm ROI

Share this content:
Information solutions provider and credit reporting agency Equifax Inc. said yesterday that it acquired e-mail marketing service provider ROI for an undisclosed sum last month.


Services offered by ROI, Del Rey Beach, FL, include e-mail list management, campaign tracking and analysis and creative services.


Though he declined to say how much Atlanta-based Equifax paid for ROI, spokesman Mitch Haws said the acquisition builds upon the expansion that started with its August 2002 purchase of Naviant Inc. Equifax paid $135 million for Naviant.


"It expands our customer base and product base and expands the core competencies of Naviant," he said.


Haws confirmed that former Naviant CEO Michael Brauser is no longer at the company.


"It was a mutual decision," he said. "He was very helpful in the transition but he's an entrepreneur and is excited about moving on to the next challenge."


Rich Kaufman took over running the daily operations.


Haws also confirmed that there were some layoffs at Naviant to eliminate duplication in roles and responsibilities that were brought about when the firms were integrated.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here