Equifax Buys BeNow

Share this content:
Equifax Inc., Atlanta, said yesterday that it acquired database marketing services provider BeNow Inc. Terms of the deal were not disclosed.


BeNow, which serves multichannel marketing clients such as General Motors, Four Seasons Hotels and Resorts, Hammacher Schlemmer, Tower Records and MetLife, will become part of Equifax Marketing Services. The company will keep its office in Wakefield, MA, and CEO Brad Neuenhaus will join Equifax as senior vice president, reporting to Owen Flynn, group executive, marketing services.


As part of Equifax, BeNow will continue to provide database management, analytics and support services to the marketing clients of both firms.


In other recent Equifax news, the company said Aug. 24 that it hired General Electric Co. veteran Richard F. "Rick" Smith as CEO starting Sept. 19. He also was elected to succeed outgoing Equifax chairman Thomas F. Chapman upon his retirement at the end of the year.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above