Environmental Defense Spins Off LocusPocus

Share this content:
Environmental Defense, a New York-based advocacy group, yesterday announced the launch of LocusPocus, a for-profit spinoff.

LocusPocus, www.locuspocus.com, will help member organizations recruit, engage and retain members. In addition to established services, LocusPocus will provide two new services: GetActive, which helps users contact political and corporate leaders by fax or e-mail with the click of a mouse; and BeLocal, which gives clients the information and technology they need to publish and syndicate localized content.

"We are delighted to help launch this private-sector initiative for the public interest," said Fred Krupp, Environmental Defense executive director. "This new relationship with LocusPocus will result in significant cost savings for our online advocacy and member outreach programs. It will also help other organizations make their mark on the Internet."

Environmental Defense will hold a minority ownership interest in LocusPocus.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above