Engage Unloads I/PRO Analytics Unit

Share this content:
Engage Inc. will sell its Internet Profiles Corp. unit to TopicalNet Inc., a Woburn, MA, technology firm, in an effort to restructure its business and attain profitability.

Financial terms of the deal were not disclosed yesterday. It is expected to close in mid-April.

"The sale of I/PRO is another step in Engage's continuing effort to restructure its business by focusing on its strategic products," said Tony Nuzzo, Engage's president/CEO. "TopicalNet's focus on site classification technologies makes it a clear match for I/PRO's site-specific analytics and auditing."

Engage, Andover, MA, has been restructuring its businesses in recent months to reduce costs and cut losses. In December, the marketing and technology company said it would lay off half its staff by April. The company also renegotiated contracts with many of its Web publishing clients to reduce the amount of commissions it pays.

TopicalNet said it plans to merge its content-categorization technology with I/PRO's I/AUDIT psychographic and demographic profiling technology and NetLine click stream data, which lets TopicalNet clients automatically deliver interest-targeted content and ads to anonymous users.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above