Enforma Tries Traditional Route

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Enforma, Los Angeles, will unveil two traditional commercial spots to complement direct response spots now airing for The Enforma System. The weight-loss supplement package consists of The Fat Trapper and Exercise in a Bottle, and is offered in a multi-pay option.

"We have been tremendously successful with this product and feel that the commercials will further add to a brand identity," said Enforma CEO Drew Gray.

Gray said the system also will be introduced into retail at the end of the month.

"The product will be in stores, but we plan to run the direct response spots for a long time after," Gray said.

When baseball Hall of Famer Steve Garvey, who is the Enforma System's infomercial host, appeared on QVC late last year, the product sold out in minutes. Gray is looking for similar success by placing the product in retail stores such as Target, Eckerd and Rite-Aid.

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