Eicoff to Design Allstate DRTV Campaign

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A. Eicoff & Co., a division of Ogilvy & Mather, will develop a direct response television campaign for insurance services firm The Allstate Corp.

The campaign will be a continuation of Allstate's "You're in Good Hands" advertising efforts, which offer consumers insurance products and services via toll-free numbers, online and local sales agents. Allstate said it planned to start a pilot program before the full rollout of the DRTV campaign, but planned launch dates were not disclosed.

Leo Burnett, Chicago, remains Allstate's agency for general advertising. Further details of the contract, announced this week were not released.

Eicoff, Chicago, has annual billings of about $170 million a year. Its other clients include Sears, America Online, Liberty Medical and AARP.


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