EDITORIAL: Who Will Win?

Share this content:
As the stock market continues its seesaw antics, it's becoming evident that the bricks may win over the clicks in the end -- at least if the old-line powerhouses keep adapting to the new way of doing business. An edge many of the traditional retailers and catalogers have over their cyber counterparts: They can spread their fixed costs over much higher volumes (think Wal-Mart). They also have firmly established brand identities and operations.


An item in last week's Wall Street Journal said consumers want choices on how they get the goods, too, because home delivery isn't always convenient. That's another plus in the traditional companies' column. Meanwhile, CDW Computer Centers saw its stock price soar last month because of a strong first quarter. Analyst David Manthey attributed the high earnings to the company's excellent customer service levels in its 20 years of business. Other catalogers didn't fare too poorly, and some saw increases as well, while Amazon.com, DoubleClick and other Internet stocks took quite a beating.


Why the shakeout now? Wall Street and venture capitalists are finally saying enough to financing companies that lose money year after year. But how long will they find true happiness with the traditional catalogers and retailers?
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above