Editorial: Sex's Finer Selling Points

Share this content:
Want to drive traffic to your Web site? Try Art.com's approach. Partner with an edgy site like Nerve.com and start selling artsy posters of nude people, primarily women. So far, the art retailer is calling it a success and warns viewers of the adult content: "This gallery depicts nudity or partial nudity, which may be objectionable to some people. We wish to present this warning as a service to our visitors."


Michael Kahn, Art.com's vice president of marketing, admits why his company entered the partnership: sex sells, though I question the promotional line, "Art.com is proud to present the erotic images of the Nerve Gallery, one of the most daring collections of photography ever compiled." Most daring collections? Obviously, they haven't delved too deeply into the heavily trafficked world of online porn, which has been a veritable treasure trove for many businesses. If you want truly daring, just click on one of Go.com's 15,732,543 matches for "nude," where you'll run across the likes of Adventures of Nude Carrot Man, Cheerleader Girls and more.


The Web's seemingly anonymous aspect is an important element in this success. There's nothing to stop someone from surfing through Art.com's collection as long as he thinks it's a private tour and the company doesn't do anything with the information it gathers. A click on the privacy policy from Art.com's site map draws a blank page, though I managed to find another disclaimer elsewhere that says, "We will promise that we not release any information you provide us without your express permission." Nerve.com's policy is prominent in the help section on its site: "In a nutshell: we will never sell your information. Period. We only share demographic information in an aggregate form to keep our advertisers happy."


Though I'm not entirely sure of Art.com's target audience here, I do know the $65 price for the 18-inch-by-24-inch glossy is too much and too tasteful for the typical college dorm room.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above