EDITORIAL: Modified Postal Rates Good News for Most

Share this content:
Even though mailers are grumbling about the rate increase recommendations by the Postal Rate Commission, many need to remember that most of them are lower than what the U.S. Postal Service asked for. That's the good news. The bad news is that some mailers and list firms expect less prospecting as a result of the higher mailing costs, something that will hurt the USPS even more in the end. In their reply to the PRC's recommendations, postal officials said they expect the economy to slow and mail volume to increase only slightly next year. They're also projecting that population changes around the country will cause the number of addresses to increase by more than 1.7 million new delivery points.

A day later, the USPS' Board of Governors unanimously called for postal reform -- it was last done in 1970 -- though it's unlikely something this complicated will get through Congress any time soon given the close election results. Board members agree that the current financial situation will only worsen with time, as evidenced by postal officials saying they're already expecting to lose nearly $500 million in fiscal year 2001. What this means is that this industry can expect even larger rate increases in the years to come.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here