Did you know someone has developed a mathematical formula to figure out how much spam we'll all be receiving each and every day very soon? Mark Ferguson of Stop-Spam.org sent in a letter detailing a formula and explaining why it's bad that the government wants to get involved. I'm not sure who - Ferguson or one of his anti-spam friends - developed the formula, but you may recall he was in the headlines for suing two businesses in California in 1999 saying they sent him and others unsolicited e-mail advertisements that were deceptive, misleading and in violation of state law. Ferguson also was one of the anti-spammers who spoke at the Federal Trade Commission's recent spam forum.

Let's head back to math class and take a look at what Ferguson had to say. The formula was created to show the effect "legalization of spam through regulation would have on small business located within the United States and only small businesses and only those located within the United States," he writes. "This does not include corporate America, larger business. This does not include everybody who thinks their chocolate chip cookie recipe is worth selling through e-mail."

Ferguson's formula is (Z[F(ABXY/30)=S])/1024=M, where Z = the average size of the spam; F = the frequency of spam per month; A = the small businesses that filed tax returns in 2002; B = the percentage of these businesses that decide to send spam when made legal by regulation; X = the percentage of lists your e-mail address is on of those that will send spam; Y = the number of e-mail addresses you currently have; S = the number of spams you will receive each day, including weekends; and M = the size of your download of spams per day relative to Z.

"The following are simple illustrations of what could happen as more decide spam is a good idea for their business and start using spam as a marketing tool," he writes. "It is easy to see that e-mail does not scale for the purpose of marketing." (Guess he shouldn't tell that to the companies using the medium quite effectively or their customers who are just as happy.) Ferguson's doomsday scenario was: "F = 4, A = 27,000,000, B = 10%, X = 5% and Y = 4, then S = 18,000 or you will receive 18,000 spam each day. Further if Z = 22KB then M = 386 MB of spam downloaded a day."

Who else needs some aspirin ... or maybe a cookie?

## TheBrain Devises a Smarter Interface

 Best of... Weekly Daily Insider Events Weekly Hot List of the Day Sponsored Promotion Whitepaper of the Day DMNTech Roundup DMNTech Sponsored Promotion United States United Kingdom Canada Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo (DRC) Cook Islands Costa Rica Côte D'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Islands Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Heard Island and Mcdonald Islands Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Korea Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and The Grenadines San Marino Sao Tome & Principe Saudi Arabia Senegal Serbia-Montenegro Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Virgin Islands, British Wallis and Futuna Western Samoa Yemen Yugoslavia Zambia Zimbabwe

## Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

### Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.