Editorial: And the Winner Is …

Share this content:
Call out the jokemeisters. The first company to get charged with violating the national no-call registry sells vinyl siding. Yes, vinyl siding. California attorney general Bill Lockyer beat the feds to the punch last week in filing the first enforcement action, saying American Home Craft made dozens of calls to consumers in the state who were on the list ... selling vinyl siding, perhaps? In fact, the attorney general's office says the company didn't even bother to obtain the list and scrub the no-call names. I have a feeling we'll be seeing many more state AGs leading the crusade regarding DNC violations.


Lockyer didn't take nearly as long as the Federal Communications Commission did in delivering its first violation under the FCC's company-specific do-not-call rules: 11 years. Maybe if the commissioners had conducted a few other enforcement actions in the past decade, we wouldn't have a national no-call registry today. Of course, we won't hear what the FCC has to say about that because officials declined to answer that when DM News posed the question last week.


Instead, they let FCC chairman Michael Powell issue inane statements like, "This puts telemarketers on notice that we will take all measures necessary to protect consumers who chose to be left alone in their homes." Of course, uninformed consumer groups jumped up and down saying similarly stupid things. "This is a clear signal to industry that they must take consumers seriously when consumers say they want to be left alone," Gene Kimmelman of Consumers Union, which publishes Consumer Reports, was quoted as saying.


Uh, guys, if the people at the FCC were that serious about this, why'd it take them 11 years to come up with their first enforcement action? Previously, the FCC had only sent citations to companies that violated the company-specific DNC rules. Couldn't one or two of them have been a fine to show you really meant it back then, too, or to put some of the abusers out of business? The FCC did get maximum publicity regarding the violations, which obviously was what it was looking for. News groups around the country covered the story, though several made it sound like it was a violation of the new DNC list. Many also pointed out the irony that AT&T Government Solutions, a subsidiary of AT&T, is running the Federal Trade Commission's DNC database. That's gotta be hard to explain.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here