Edith Roman Adopts CQ Press Files

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Edith Roman Associates Inc., Pearl River, NY, added seven staff directory lists from CQ Press to its list management roster. CQ Press is a division of Congressional Quarterly Inc., a publisher of books, directories and Web products on American politics.

The files are the Judicial Staff Directory List with 25,500 names, the Transportation Staff Directory List with 13,400 names, the Homeland Security Staff Directory List with 10,500 names, the Congressional Staff Directory List with 15,200 names, the Federal Staff Directory List with 36,800 names, the Energy/Environment Staff Directory List with 22,000 names and the Health/Pharmaceutical Staff Directory List with 19,800 names.

Each directory file is selectable by recency, geography, title, issue area and telephone number. Base prices on all the files are $85/M.

Edith Roman suggests these files for offers such as issues/lobbying, computer hardware/software, seminars/training, subscriptions, catalogs, financial services and high-ticket gifts.

Direct Media Awarded Christian Retail Files

Direct Media Inc., Greenwich, CT, was named manager for 11 retail lists from Family Christian Stores, a specialty retailer of Christian products with more than 320 locations.

The Family Christian Stores Consumer Perks Master File contains 2.3 million last-12-month buyers who made one or more purchases to become a Perks loyalty program member and earn a 25 percent discount after five visits.

The file is 61 percent female with a median age of 43 and average unit of sale of $29. Selects include recency, geography, gender, dollar, telephone number and product. Base price is $90/M.

The other Family Christian Stores files available through DMI are Pastor Perks, Children's Product Buyers, Music & Video Buyers, Cards & Stationery Buyers, Apparel Buyers, Book Buyers, Bible Buyers, LifeTrends, LifePhases and LifeLines.

Lighthouse List Offers Bank Cardholders

Lighthouse List Co., Pompano Beach, FL, announced its management of the Trip of a Lifetime list of holders of newly issued bank credit cards.

These 8.7 million last-12-month names are consumers who applied and were approved for a bank credit card through a vacation marketing company with the purchase of a $499 vacation package via direct mail or telemarketing.

The file is selectable by recency, geography, age, income, telephone number and credit card. Base price is $120/M. Lighthouse List suggests this file for offers such as travel, catalog, accessories, contests and magazines.

Statlistics Snares Pfingsten E-Mail Names

Statlistics, Danbury, CT, offers e-mail addresses on three managed files from Pfingsten Publishing.

The Life Insurance Selling e-mail file has 26,000 opt-in addresses for subscribers to this controlled-circulation monthly magazine. Selects include geography, designation held, industry, products sold, markets worked in and life production. Base price for this file is $235/M.

The American Agent and Broker e-mail file has 20,800 opt-in addresses for subscribers to this controlled-circulation monthly magazine. Selects include geography, designation held, industry, producers/agents, property-casualty and premium value. Base price is $235/M.

The Mortgage Originator e-mail file has 5,700 opt-in addresses for subscribers to this controlled-circulation magazine. Geography is selectable, and the base price is $235/M.

Mokrynskidirect Wins Whatever Works Catalog

Mokrynskidirect, Hackensack, NJ, was appointed list manager for the Whatever Works catalog file from Potpourri Group Properties. The file has 21,500 last-12-month buyers of garden, home-care, pet and pest-control products.

This list is 58 percent female with a median age of 41 and average order of $62. Selections are recency, dollar, gender and geography. The base price is $100/M.

Mokrynskidirect suggests this list for offers such as home improvement, home décor, gardening, pet products, publications, fundraising, self-improvement, health, travel, credit card, apparel and family.

Millard Sports Catalog Files

Millard Group Inc., Peterborough, NH, was named list manager for the Sportif USA catalog files.

The Sportif Classics file consists of buyers from the Waterfront and Fairways catalog, which targets male apparel buyers. The list has 198,500 last-12-month buyers who are 61 percent male with an average age of 50-plus.

The Sportif Sportswear catalog features casual outdoor clothing for men and women. The file has 14,100 last-12-month buyers who are 61 percent male with an age range of 25-45.

Selects on both files are geography, gender, recency, dollar, average purchase and product. The base prices are $100/M.

MKTG Services Welcomes Krause Files

MKTG Services, an affiliate of CBC Companies, Newtown, PA, was named list manager for the Krause Publications files.

The Krause Publications Master Files offer subscribers from special-interest publications such as Antique Review, Antique Trader Weekly Magazine, Big Reel, Blade, Collector Magazine, Comic Buyers Guide, Deer & Deer Hunting, Discoveries, Goldmine, Gun List, Gun Knife Show Calendar, Metal Roofing Magazine, Military Trader, Old Cars Price Guide, Old Cars Weekly News & Marketplace, Postcard Collector, Rural Builder, Sports Collectors Digest, Toy Cars & Models, Toy Shop, Trapper and Predator Caller, Tuff Stuff, Turkey & Turkey Hunter and Wisconsin Outdoor Journal.

The Krause Publications Book Buyers Master File has 923,600 names. Its Old Cars Buyers Master File has 116,600 names. Its Outdoors Master File has 223,200 names. Its Sports Collectors Master File has 47,600 names, and its Collectors Master File has 266,600. All of the files have base prices of $90/M.

MeritDirect Gets Insurance Information Seekers

MeritDirect, White Plains, NY, was appointed list manager for the Life & Health Master File of postal and e-mail addresses. LifeandHealth.com is a site where consumers can obtain information on healthcare and financial insurance-related products.

The postal file has 244,800 names selectable by age, gender, recency, number of children, telephone number and geography. The base price is $100/M. The e-mail file has 234,200 names at $150/M.

ALC Starts Modeling Program

American List Counsel, Princeton, NJ, launched Performance Plus Modeling, a suite of modeling services for mailers using ALC-managed lists. The 10 files participating in the program include Columbia House, Dow Jones and Forbes.

Once a model is built, ALC sends a report package to the mailer that details predictive indicators of response based on a scoring process. Models are built at no upfront cost to the mailer and require a minimum of scored names to be mailed.


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