Edelston, Litle, Spiegel Inducted Into Hall of Fame

Share this content:
Edelston, Litle, Spiegel Join Hall of Fame

ATLANTA -- Three new members were formally inducted into the Direct Marketing Association's Hall of Fame yesterday.

This year's honorees are Martin Edelston of Boardroom Inc.; Tim Litle, principal of Litle & Co.; and Ted Spiegel, who helped build Spiegel's reputation as one of America's top catalog marketers.

After the ceremony, Marcus Buckingham, author and management expert, gave his perspective on managing and leadership. Buckingham, author of "First Break All the Rules: What the World's Greatest Managers Do Differently," said great managers know "what motivates a person and capitalizes on it." Great leaders "find what is universal and capitalize on it."

Buckingham also said that to be a great leader, you always need to focus on these core questions about your company: Whom do we serve? What is our core strength? What actions can we take today?

The DMA also released its 2005 Response Rate Report yesterday, which found that telephone marketing received the highest ROI index (18.2) for marketers driving direct-order purchases. It was followed by e-mail (16), dimensional mail (15.3) and direct mail (14.9).

Also yesterday, the DMA named the members of its Committee on Social Responsibility. Chaired by Jennifer Barrett of Acxiom Corp., other members are: Austin C. Bliss, FreshAddress Inc.; Carolyn Beem, L.L. Bean; Meta Brophy, Consumers Union; Jeanette Cassano, American List Counsel Inc.; Chet Dalzell, Harte-Hanks Inc.; Joseph Eustermann, Experian Interactive; Billie Flaherty, Pitney Bowes Inc.; Richard Goldsmith, The Horah Group; Liz Kislik, Liz Kislik Associates; Connie LaMotta, LaMotta Strategic Communications; Robert McDonald, Cosmetique Inc.; Catherine McIntyre, ICOM Information & Communications; Don McKenzie, Petsky Prunier LLC; Gerry Pike, DMSA Inc.; Eugene R. Raitt, AIG Companies Worldwide; Eliot D. Russman, Magneto Marketing Group LLC; and Suzanne Swenson-Ridenour, Ridenour & Associates.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above