Economist Chief Offers Business Trends

Share this content:
LAS VEGAS -- Despite a slowdown in U.S. consumer spending from factors such as rising oil prices, there is no real dramatic downward trend in the nation's economy.


That was one of the short-term trends that business leaders should know, said Bill Emmott, editor-in-chief of the Economist, in his keynote speech yesterday at the BetterManagement LIVE Worldwide Business Conference here. SAS is BetterManagement's parent corporation. BetterManagement is a mix of online educational resources and live business conferences.


Another trend is that Japan, the world's second-largest economy, is back.


"It looks like it's set to have a 2 to 3 percent annual growth rate," Emmott said. "It looks like the prospect and acceleration of productivity growth in that economy is going to turn, at least in the short and medium term, into [an] attractive place in which to try to do business."


He also discussed China, which has been growing consistently over the past several years.


"China is the Energizer Bunny of world economics," Emmott said, "growing consistently 10 to 12 percent year after year and quarter after quarter." The growth statistics are so good, he said, that often they are not believed by everyone.


Another growth trend is in Europe, Emmott said.


"Europe is a bit better than you think," he said, though he added that the parts of Europe that haven't been very strong -- France, Germany and Italy -- are still growing slowly.


Areas doing well in recent years, according to Emmott, including the United Kingdom, Ireland, Spain and Scandinavia, will remain strong, except for Britain, which Emmott attributed in part to the end of the UK's housing boom.


Emmott also offered long-term trends. They include:


· Globalization as an economic stabilizer.


· U.S. leadership continuing into the future.


· Asia as a whole, rather than China specifically.


· The use of and investments in technology to drive higher living standards in response to globalization will have immense staying power.


· Environmental issues, such as hurricanes or other national disasters, are a big potential threat to the growth of globalization.


SAS paid part of Melissa Campanelli's travel expenses.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above