Easter Seals Marketer Wins DMA Nonprofit Award

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The Direct Marketing Association Nonprofit Federation said Friday that the 2006 Max L. Hart Nonprofit Achievement Award will be given to Chris Cleghorn, executive vice president, direct and interactive marketing at Easter Seals.

The award will be presented Feb. 17 at the DMANF's 2006 Washington Nonprofit Conference.

Cleghorn began work at Easter Seals in 1983 to help the organization establish a comprehensive direct mail program. He now oversees direct response fundraising for Easter Seals' nationwide network of affiliates as well as its integrated online marketing efforts, planned-giving program, development services offerings and individual and major giving initiatives.

Cleghorn serves on the DMA board of directors and Alliance of Nonprofit Mailers board of directors, is a member of the Advisory Council and Executive Committee of the DMA Nonprofit Federation and is a member of the Association of Fundraising Professionals. He is past chair of the DMA's Nonprofit Council, immediate past president of the Alliance of Nonprofit Mailers and served on the DMA Committee on Ethical Business Practice.

The Max L. Hart Nonprofit Achievement Award was created in 1990 and renamed in 2005 in honor of Max Hart of Disabled American Veterans, a longtime advocate, supporter and champion of professionalism for the nonprofit fundraising community. Previous recipients include Raymond Grace of Creative Direct Response, Morris Dees of the Southern Poverty Law Center, Roger Courts of the Sacred Heart League, Roger Craver of Craver, Matthews & Smith and William Begley of the Christian Appalachian Project.


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