Earn Media with a Compelling Story and an Unforgettable Experience

Share this content:

Shareable stories start with dynamic storytellers, and storytelling for brands, from startups to the Fortune 100, is no different.  A shareable brand story is essential to earning media.

Take JetBlue. Their story is crafted around customer experience, and everything they do ladders back to that. From real-time responses to customers on Twitter to their in-flight snacks and state of the art terminals, they create moments that put their customers first and that drive positive advocacy around their best-in-class service.

Technology company Uber brands itself as “Everyone's Private Driver,” and every move they make, from partnerships with brands like Tesla and Equinox to their UberLux line of vehicles at South by Southwest to their recent taxi hailing feature, is a unique, high-end, and personal experience that draws the customer in and delivers a talkable experience.  

Earned media is the communication and validation of a brand's story by a third party. That hasn't changed for a long time, but the potential reach of brand stories continues to increase exponentially.

Social and digital media give marketers powerful tools and platforms to tell brand stories, but unless those narratives connect back to the brand's story, who cares?

It's easy to get caught up in the bells and whistles we have at our fingertips, but don't get distracted. A focused vision and compelling story turns an audience that you want to listen into an audience that wants to share your brand's story.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above