Earle Angstadt was larger than life

Share this content:

I was sad to learn about the passing of Earle Angstadt. He made a

major impact on my life and career. He was president of Abercrombie &

Fitch Co. (then known as the World's Greatest Sporting Goods Store).

Mr. Angstadt was larger than life. He looked like the president of

A&F, he acted like the president of A&F and he was respected as the

president of A&F.

I was a young salesman in the A&F Fishing Tackle Department. It was

one of the key departments along with camping, sporting arms, golf

and tennis. In 1968 Mr. Angstadt took a chance and approved my

promotion to buyer/manager for the tackle department for all stores

and the A&F catalog. I was way too young and inexperienced. Yet Mr.

Angstadt gave me his confidence. He asked me to do my best, learn

fast and dedicate myself to the A&F principles that stated "Imagine a

store that still treats you this way."

When Mr. Angstadt (we never called him Earle) walked around the

store, all of us felt his presence. We felt he was representing our

customers. When he greeted customers in any department, you could

feel and see how well they reacted to him. Mr. Angstadt was in my

department looking around one day and a customer went up to him and

said, "You must be the president of A&F." The customer commented on

his positive shopping experiences at A&F.

Mr. Angstadt asked all of us who worked at A&F for excellence, great

products and, most importantly, to give service that the customer

will never forget. He was so right. I was lucky to learn from him how

to use customer service as a marketing tool. He was a great role

model for me. I will miss him.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above