E4L Subsidiary Quantum Positions Itself for I-TV

Share this content:
BARCELONA, Spain -- Quantum International Ltd., London, the 24-hour European home shopping channel and a subsidiary of direct response television company e4L Inc., Los Angeles, will sublease its satellite transponder to Multichoice International Holdings Ltd.

The channel is distributed by satellite to 70 countries in local languages and reaches more than 364 million households. The satellite broadcasts in both traditional analog and digital; the digital portion will open it up to opportunities in the burgeoning interactive television industry. The contract with Multichoice includes only the analog portion of the signal and will not affect the digital distribution of the channel to European homes.

The announcement was made late last month at the Electronic Retailing Association's European conference.

"By subleasing out the analog part of the satellite and retaining our digital capacity on the same transponder," said Martin Purcell, general manager at Quantum, "we are able to save nearly $35 million while still taking advantage of the digital footprint. This will significantly improve Quantum's bottom line.

Quantum's abilities and opportunities to develop and exploit the interactive ordering mechanisms now being introduced in the European arena will also certainly be enhanced by this agreement," Purcell said.

The deal will position the channel to bring interactive t-commerce to homes faster by earning the company $3.5 million annually for 10 years beginning Aug. 1. Multichoice operates two other satellites reaching Europe and has substantial media interests on the continent.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above