E-Mail Marketer Agrees To Change Header Practices; Amazon Files Lawsuits

Share this content:
Internet retailer Cyebye.com has agreed to stop using misleading "from" lines in the headers of e-mails sent to customers, the New York attorney general's office said yesterday.


E.B.A. Wholesale Corp., Brooklyn, NY, operated the Web site and sent e-mails to 10,000 customers in May 2003 that displayed the name "Amazon.com" in the "from" line, the attorney general's office said. The retailer did so without Amazon's permission, and its promotion was unrelated to Amazon, according to the attorney general.


As part of the New York settlement, Cyebye agreed to cease the use of third-party names in marketing without permission and provide the attorney general with records confirming its compliance. Cyebye, also agreed to pay a $10,000 penalty and keep records of all its commercial e-mail messages for the next two years. Cyebye also agreed to pay Amazon an unspecified amount of money


The problem with faked headers is not relegated to Cyebye. Amazon said it filed 11 lawsuits against e-mail marketers this week claiming they misrepresented e-mail addresses to make it appear that the messages were sent by Amazon.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above