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No stopping e-shopping
No stopping e-shopping

Successful marketers are adding improved targeting to their e-commerce Web sites, making them more than just transactional. An e-commerce site is now an integral part of brand identity and influences online and offline customer behavior. However, better targeting comes at a price.

“The biggest story [in 2010] is going to be privacy,” says Patrick Byrne, CEO of Overstock.com. “There have been technologies offered by third parties that take information we learn from your Overstock visit and then adjust the advertising on a different site. Some people don't like that. My guess is there'll be some sort of congressional action to tighten up how much of that you can do. It's a shame. Those marketing dollars [are] three to six times more potent.”

Welcome to Retail Week 2017, a week at DMN where we explore everything related to retail marketing

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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