E-commerce recovery continues: comScore

Share this content:

Online retail sales rebounded during the first half of the year, indicating that e-retailers are continuing to recover from the depths of the recession, according to statistics from comScore.

Online sales reached a total of $32.9 billion in the second quarter, up 9% from the same period last year, according to the quarterly tallies from comScore. It marks the third consecutive quarter of year-over-year growth for e-tailers. The categories with most sales were consumer electronics, computer software, computers, peripherals and PDAs, and books and magazines.

Online sales had been flat or dropping year over year since the recession hit during the fourth quarter of 2008, according to comScore's numbers. Retail, in general, was hard hit when the housing crisis and credit crunch hit home, with many households halting their shopping, both in bricks-and-mortar stores and online.

However, comScore's numbers began to improve late last year, when fourth-quarter online sales ticked up 3% year over year to $39.05 billion. That's just short of a peak of $39.13 billion set in the fourth quarter of 2007.

“We remain cautiously optimistic heading into the second half of the year," said comScore chairman Gian Fulgoni, in a statement. 

A comScore spokesperson said the company doesn't typically forecast sales, but added it expects to see more positive growth rates near term, though they could fall from the 9% to 10% rates seen in the past two quarters.

Multichannel retailers are more effectively integrating their online and offline strategies. They are also investing more marketing dollars online outside of the holiday season, which may be contributing to their recent momentum, the comScore spokesperson said.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here