Dylan & Cole Sprouse

Share this content:

Online scavenger hunt is viral

 

Approach: DualStar Entertainment Group partnered with StyleFeeder for two weeks in August to virally market the clothing line of tween stars Dylan and Cole Sprouse. A contest, promoted on the brothers' Web site, as well as their Facebook and MySpace pages, urged fans to add Sprouse items to their StyleFeeder widgets, which exist on individuals' social networking pages. Those who added the most merchandise won autographed calendars and became the Sprouses' Top Friends on MySpace and Facebook. One winner got a phone call from the twins.

 

Results: One thousand fans completed entries after registering with StyleFeeder.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here