Dunkin' Donuts urges customers to get Dunk'd for baseball tickets

Share this content:

Dunkin Donuts

Dunkin' Donuts urges customers to get Dunk'd for baseball tickets
Dunkin' Donuts urges customers to get Dunk'd for baseball tickets

The Offer: As part of Dunkin' Donuts' Get Dunk'd campaign, New York metro-area customers can visit stores at select times to be eligible to win tickets to 
New York Mets and New York Yankees baseball games, as well as entry to amusement parks in New Jersey 
and Pennsylvania. 

The Data: Dunkin' Donuts contacted bloggers to generate buzz for the campaign, but the offer relies primarily on Facebook and Twitter to drive consumer awareness and interaction. No contact information is being collected.

The Channel: The company launched a Twitter 
handle, @DunkinMetroNY, specifically for the campaign. At random times throughout the summer, the company will tweet a store location consumers can visit to be eligible for free tickets. Dunkin' Donuts' Facebook page, with 3.7 million fans, allows consumers to either print or download to a mobile device a card they can show upon entering stores in response to tweets.

The Creative: Dunkin' Donuts' Facebook page offers official rules and a map of the metro area. Content and creative, including the campaign card, are branded in the company's colors. Dunkin' Donuts manages its Face-book page internally, though AlterSeekers is handling social media, creative and posting duties for the Dunk'd campaign. Bottlerocket Marketing Group and RF|Binder handle promotional materials and PR, respectively. The Facebook page also directs users to the campaign Twitter feed to keep participants updated on the latest promotional offers and locations.


David Brown is EVP and general manager of Meredith Integrated Marketing. He oversees the company's Content and CRM business, including database analytics agency Directive Analytics. Prior to joining Meredith in 2005, he held senior-level positions at Dentsu and OgilvyOne Worldwide.

Taking a leaf out of American Express Co.'s special occasions, this is a fun idea, brilliantly branded "Dunk'd," and will likely catch the imagination across the neighborhood. The idea will live or die on 
the quality and frequency of the giveaways. 

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above