DRTV Spots Highlight Slipcover Product

Share this content:
Sure Fit Inc., which claims to be the nation's largest mail-order slipcover company, has rolled out a direct response television spot.

The company tested the campaign for two weeks in June on national cable stations targeted to women ages 25-49. The full rollout includes female-oriented stations such as Lifetime.

The 60-second spot offers viewers the chance to order a free catalog by calling a toll-free number or visiting a Web site. The DRTV spot lets Sure Fit use visuals to show its product's attractiveness and simplicity, said Maria Eden, president of Direct Response Media, Sure Fit's DRTV agency.

The product lets consumers recover furniture instead of replace it, and the DRTV spots help Sure Fit reach the audience that would find that feature most appealing, Eden said. Direct Response Media, Wayne, PA, handled creative and production services in addition to media buying for the campaign.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above