DRTV News Briefs: Nike, Gateway and MTV join Response Magazine's DR Alliance

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Response Magazine  takes on the Electronic Retailing Association, with the creation the Direct Response Marketing Alliance. The alliance is designed to create networking opportunities among corporate marketers, direct response agencies, traditional advertising executives and television companies. More than 30 member companies have already signed up since a soft rollout in June. Charter members include Nike, Cingular Wireless, Gateway, Merrill Lynch and MTV Networks. Membership to the Direct Response Marketing Alliance is $595 per year. Electronic Retailing Association dues are paid based on a company's total annual revenue derived from direct response and can range from $3,000 to $26,750.

Platinum Television Group, a producer of educational programming for U.S. and international markets, announced plans to establish a multi-million dollar television studio in the Middle East. The Gilbert, AZ-based company will focus on Beirut and other parts of Lebanon and Israel. It will seek the top professionals in the field: DPs, journalists, editors, camera operators and broadcasters.

Famous Discoveries shot footage at the Universal Studios Florida Production Group for six separate direct response products to be aired in the U.S., Canada, Britain, Japan and Australia. The St. Petersburg, FL, team captured insert shots for the roll out of Akos Jankura's popular musical inventions My Sheet Music and Roll Up Piano and shot short form footage for international television shopping channels for two kitchen products and the Laundry Sheets for the company's Stainz-R-Out brand.

Atomic Direct, Portland, OR, said that the "Drycleaner" DRTV campaign it created for the California State Automobile Association won the "Best in Show - Television" award at the Insurance Marketing Communications Association 2006 awards show in San Francisco.

DMW Worldwide, Wayne, PA, took home five Telly Awards for spots it created, including a silver for the "Pinball" spot created for Anthem Blue Cross Blue Shield (Midwest) and a bronze for the "Spokesfigure" spot created for Anthem (East). The other prizes awarded DMW Worldwide were two bronzes for "Stage Coach" and "Voice of the Customer" created for San Francisco-based Wells Fargo, and a bronze for The Hartford's  "Test Drive" commercial.

Backchannelmedia Inc. said fitness guru and nfomercial expert Tony Little joined its board of advisors. Mr. Little joins Steven Edelstein, managing director of Fosdick Fulfillment Corp. and Clayton M. Christenson, an expert in innovative technological business strategy and management.

Got news, suggestions, articles, comments or tips? E-mail Sarah Littman at sarah@dmnews.com.

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