DRTV Influences Home Exercise Equipment Buying

Share this content:
ATLANTA-DRTV was found to be the most influential factor in affecting consumer decisions to purchase three kinds of products in the $2.9 billion home exercise equipment market.


According to the first study of the home fitness market conducted by the Fitness Products Council, North Palm Beach, FL, a division of the Sporting Goods Manufacturers Association, 46 percent said their purchase decision for an aerobic rider was influenced by TV. The percentages for abdominal trainers and ski machines were 43 percent and 30 percent, respectively.


While information was sighted as important in affecting purchase decisions of these three kinds of products, very few people overall purchased directly from TV-about five percent of respondents. The most popular marketing channel is retail, with 33 percent of respondents saying they had purchased exercise equipment in department stores such as Sears or JC Penney.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above