*Drkoop Acquires Youth-Oriented Health Site

Share this content:
Drkoop.com, Austin, TX, said yesterday that it has bought the assets of drDrew.com, a health and entertainment site for young people co-founded by radio and television personality Drew Pinsky of the show "Loveline."

Drkoop.com, founded by another well-known physician, former Surgeon General C. Everett Koop, purchased drDrew.com from Sherwood Partners Inc., Los Angeles, for 1.58 million shares of stock and $150,000 cash. The buy expands drkoop's user base to 2 million and will increase its reach among teen and young adult consumers, drkoop said.

Pinsky's Web site features sex, lifestyle and health information along with a healthy dose of entertainment, including celebrity interviews and book, music and movie reviews. The site is aimed at 14- to 24-year-olds.

Pinsky, who is medical director in the department of chemical dependency services and former chief of service in the department of medicine at Las Encinas Hospital in Pasadena, CA, has co-hosted the radio show "Loveline" for 17 years. In 1996, he and his co-host, comedian Adam Carrola, began airing a televised version of the show on MTV.

The acquisition of drDrew.com comes at a time when drkoop.com is recovering from financial difficulties. In August, it laid off one-third of its 120-employee staff as part of a cost-cutting program to make the company profitable. Drkoop.com also appointed a new managerial team that month.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above