Draftfcb hires Nielsen to lead Beiersdorf account

Share this content:
Rob Nielsen
Rob Nielsen

Draftfcb has named Rob Nielsen global executive creative director for the agency's Beiersdorf AG account. He will join Draftfcb on Oct. 10 and report directly to Jonathan Harries, the agency's vice chairman and global chief creative officer.

Nielsen will be responsible for overseeing the $1.5 billion Beiersdorf AG account, which Draftfcb won in November of last year. Draftfcb president and CEO Laurence Boschetto told Direct Marketing News in June that the highlight of 2010 was winning the $1.5 billion account.

Based in Draftfcb's Hamburg office, Nielsen will work as the creative partner to Erika Darmstaedter, global business leader at Draftfcb, as well as to Gaby Bell, global planning director on the Beiersdorf AG account.

Nielsen most recently served as Saatchi & Saatchi Worldwide's regional creative director for Europe, Middle East and Africa on the agency's Head & Shoulders account for Procter & Gamble. He has also held director positions at Leo Burnett Worldwide, McCann Erickson, JWT, Brown Brothers Harriman and BBDO.  

A Draftfcb representative was not immediately available for comment.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above