Draft Snares Danish Office

Share this content:
Lowe & Partners Worldwide is rebranding its Copenhagen, Denmark, office as Draft.


The office previously operated under the Lowe Forever label. Its new name brings Draft's worldwide network to 34 offices in 27 countries.


Lowe Copenhagen two years ago opened Lowe Forever to help clients with direct and interactive marketing and public relations. Lowe Forever clients include GE Capital, PBS, Hill's Pet Nutrition, Lever Faberge, Danish Coffee Council, DONG, Johnson & Johnson and Dansk Tipstjeneste.


The news comes five months after Lowe and Draft, both agencies in The Partnership division of Interpublic Group of Companies Inc., decided to form an alliance. Draft said no plans exist to merge its brand with Lowe in Denmark or elsewhere. Lowe Copenhagen and Draft will maintain separate offices in Copenhagen.


Meanwhile, Kirsten Dinesen has been named general manager of Draft Denmark to head the agency's operations in the country.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here