DoubleClick Updates Software to Support Digital Media Platforms

Share this content:
DoubleClick Inc. is offering a new version of its ad-serving software that provides support for customers sending ads to digital media platforms such as cellular telephones, interactive television, ATMs, voice portals and Internet kiosks, the company said yesterday.


AdServer 4.1 provides advertisers with inventory management tools, precision targeting and ad delivery, DoubleClick said. The software also includes support for Microsoft Inc.'s Windows 2000 operating system and supports Apache on Linux and Sun Microsystems' Solaris operating systems. The company said AdServer 4.1 lets customers simultaneously monitor and compare results across the Web and other media platforms.


"In the last few months we've seen customers deploy AdServer into environments ranging from mobile phones, interactive kiosks to voice portals and other phone-based systems, and we expect to see this trend continue as new digital marketing media evolve," said Richard Frankel, DoubleClick's general manager of AdServer.


DoubleClick, New York, said that in addition to being used by Monster.com and CNN Interactive, AdServer is being used by TravelCLICK's Travel Agent Media Network to deliver text-based promotional messages to computer screens used by travel agents when booking reservations for clients.


The company also said AdServer 4.1 offers the ability to manage multiple currencies simultaneously per advertiser and features language packs that support clients in Europe, Asia and South America.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here