DoubleClick Teams With ComScore Networks on Audience Measurement

Share this content:
DoubleClick Inc. has entered into a partnership with comScore Networks, Reston, VA, a provider of Internet infrastructure services, to create a suite of online audience measurement products.

Financial terms of the deal, which was announced yesterday, were not disclosed.

The first product to come out of the partnership is netScore, a service based on comScore's database of more than 1.5 million opt-in names that continually captures Web traffic and information about purchase transactions.

ComScore said the netScore service addresses issues that have prevented Internet ratings services from supplying data that match sites' own server logs. These issues include inadequate sample sizes and inadequate representation of all key consumer segments. The company said the data will help Web sites develop a "more complete and accurate understanding" of consumers' online behavior.

DoubleClick, New York, said it will sell the netScore service exclusively to its client base of 5,500 advertisers, ad agencies and Web publishers.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above