DoubleClick Debuts Web-Based E-Mail List Tool

Share this content:
NEW YORK -- DoubleClick Inc. today is expected to announce the launch of DARTmail ListDriver, its Web-based e-mail list ordering tool. The announcement will take place here at the Direct Marketing Association's List Vision 2002 conference here at the Waldorf Astoria.

"ListDriver is a technology for list owners and managers of e-mail lists," said Peter Scherr, product manager of DARTmail ListDriver at DoubleClick, New York. "The benefits to the system are an automated process of order creation and delivery."

The system is directly integrated with DoubleClick's DARTmail e-mail messaging platform. List managers and owners using the DARTmail system can use ListDriver to simplify the list rental process.

"When a list manager or list owner signs on to use ListDriver, we actually assist them in mapping their data to the range of interest demographics and profile data that we have currently in ListDriver," Scherr said. "Once that's done, we load their data into our system."

Custom data, such as a specific interest category, can be added as well, he said.

The system lets users select lists and segments for an e-mail campaign; manage the creative for each mailing and provide detailed reporting for each mailing. ListDriver is available in a Web-based application service provider format.

InfoUSA's list brokerage and management division Walter Karl was the first firm to sign on to use ListDriver. Walter Karl, Pearl River, NY, bought DoubleClick's e-mail list services division in March.

MaxWorldwide also has agreed to use ListDriver. The New York-based firm acquired DoubleClick's North American media business last month.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above