DoubleClick Adds Technology, BTB to E-Mail List Service

Share this content:
DoubleClick Inc.'s eMail List Services division now offers lists in the technology and business-to-business categories, the company said yesterday.

With the addition of these lists, which include Brainbench, DigitalWork and Coolboard, the division now manages 41 lists with more than 21 million opt-in e-mail names.

The company said one of its clients, Unix and Linux software provider Caldera Systems, sends the Brainbench list to its customers and has achieved a 16 percent response rate.

DoubleClick said its DigitalWork list features more than 300,000 small-business e-mail addresses. Brainbench boasts more than 1.5 million U.S. addresses and 800,000 international addresses.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above